Chobani and U.S. Soccer have launched a nationwide “Feed the Dream” campaign aimed at nourishing young athletes, supporting local soccer programs, and rallying fans ahead of the FIFA Men’s World Cup 2026 this summer. The initiative builds on Chobani’s role as the Official Nutrition Partner of U.S. Soccer and is designed to pair World Cup excitement with long-term, community-level investment in the sport.
The campaign focuses on expanding access to youth soccer and elevating the role of nutrition in player development, particularly in underserved communities where local fields and small clubs often serve as entry points to the game. “We’re investing in the local teams, the young dreamers, and the fans who lift them up,” said Chobani founder and CEO Hamdi Ulukaya, who framed the effort as an extension of the company’s belief in community support and opportunity.
Through “Feed the Dream,” Chobani is committing 5 million dollars to sponsor 500 local youth soccer teams across the country, offering 10,000‑dollar funding and equipment packages to selected clubs through an online registration and voting program. Fans who vote for teams will be entered into a sweepstakes for limited-edition merchandise and exclusive U.S. Soccer prizes, tying grassroots support directly to national‑team fandom.
The campaign also features limited-edition packaging and in‑store displays showcasing five U.S. Soccer stars: Antonee Robinson, Christian Pulisic, Lindsey Heaps, Sophia Wilson, and Weston McKennie. Chobani and the Soccer Forward Foundation have additionally developed a practical nutrition guide for coaches, offering lessons to help youth players fuel properly, play stronger, and stay healthy.
Sampling activations will bring Chobani products to fan zones at U.S. Soccer matches and retail pop‑ups nationwide throughout the summer. La Colombe, the Official Coffee Partner of U.S. Soccer and part of the Chobani family since 2023, will run a parallel “Must Be the Coffee” campaign with nationwide sampling and advertising to further energize fans around upcoming U.S. Soccer games.